The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our bottling partners.
Our MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.Our VisionOur vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization.Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it’s up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do wellFocus on the Market Focus on needs of our consumers, customers and franchise partnersGet out into the market and listen, observe and learnPossess a world viewFocus on execution in the marketplace every dayBe insatiably curiousWork Smart Act with urgencyRemain responsive to changeHave the courage to change course when neededRemain constructively discontentWork efficientlyAct Like Owners Be accountable for our actions and inactionsSteward system assets and focus on building valueReward our people for taking risks and finding better ways to solve problemsLearn from our outcomes — what worked and what didn’tBe the Brand Inspire creativity, passion, optimism and funJobs in Nigeria
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