RS Hunter Recruitment - 2015

At RS Hunter, we believe our clients have the resources, what we do is to galvanise, advice, and partner with our clients to understand the peculiarities of their businesses and then offer the best HR solutions and strategies that work.Our objective is to focus on creating an overall people driven value through training, expert HR advisory services and value enhancement to our clientsin small business medium sector range while providing support to larger organisations in the areas of recruitment and executive selection

Job Title: Senior Brand Manager

Location 
Lagos

Job Field
Sales, Marketing

Job Purpose
Ensure a holistic understanding of High Value customers and the Mass Market to come up with new growth levers;o
Collaborate with Segment team to drive continuous new offers and develop segment-specific loyalty platform;
End to End Business lead for developing and growing   organization’s B2C portfolio;
Develop the communication strategy and tactics to ensure relevant, distinctive and compelling message delivery to the HV and Mass segment.
Lead the creative development, planning and execution of all Brand and Communication initiatives for
B2C within the framework of an agreed strategy, meeting operational targets for TOMA,
Revenue, profitability and increased brand equity.
To achieve business goals and brand salience by championing all ATL and BTL campaigns in line with the
overall brand strategy
To plan and lead the go-to-market activities for product and service launches in collaboration with segment product managers.
To be an active Brand Champion that drives the brand promise, brand vision and brand essence, ensuring clarity within the organization and inspiring everyone to live the brand in their areas of functional expertise.
To participate directly in the marketing and strategic planning programs and communications
To ensure Budget optimization in accordance with the Annual Operating Plan
 To build and maintain superior relationships with Agency Partners and regulatory Agencies

Responsibilites
Brand Management to improve TOMA, MOUB, ITR, ITP and Bonding scores for the organizations brand in the Youth Segment.
Campaign Development and Execution
Brand Performance & Campaign evaluation
Optimization of the Brand and Communications Budget
Agency Management

Educational Qualifications & Functional, Technical Skills
A recognized university degree
Digital Marketing savvy
Naturally creative. Very inventive.
Brand Management & Media experience, No less than 8 years
 Project Management qualification will be an advantage
Understanding of the rudiments of brand management and execution
Use of media, brand activation
 Good interpersonal and relationship building skills
MBA would be an advantage.

Relevant Experience
Project Management skills.
Able to analyze market, consumer data and develop action plans there from.
Good creative judgment skills.
 Strong in writing Project Documents, Briefs
 Ability to work well in teams.
 Ability to influence decision among Vertical Leads.
 Achieving Business Success and relationship management.
 Delighting the customers
 Proactive and displaying Entrepreneurial Spirit.
 Ability to work under pressure

Other Requirements
Extroverted.
Result oriented.
Love for travelling anywhere within and outside Nigeria in the course of carrying out the job function.

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