Promasidor is a multi-local food manufacturer that has its roots firmly established in Africa. Promasidor produces, distributes and markets its quality range of products in more than 25 countries across the continent, bringing joy to millions of consumers. Promasidor’s milk powders, food enhancement products and beverages are affordable, delicious and good for you.
Welcome! We are pleased that you have taken the first step to finding out about a career at Promasidor Nigeria.
With about 1,800 employees, working at Promasidor Nigeria can offer you the opportunity of an exciting and rewarding career.
Job Title: Brand Manager
Location
Lagos
Job Field
Manufacturing, Sales, Marketing
Objectives
To support the Category Manager, in developing, executing and evaluating annual activity plans for brands, products, which deliver annual brand performance goals awareness, equity, volume, market share, etc. amongst the target audience.
Responsibilities
Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands, products. Ensure core, major activities are evaluated and learnings captures for future brand planning.
Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for assigned brands, products. Provide market information with which to report on the performance of assigned brands, products.
Competitor monitoring: Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
Budget: Manage marketing budgets to execute annual activity plans for assigned brands, products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
Results: Execute below-the-line activities for assigned brands, products and evaluate performance against activity objectives.
Financial scope: Responsible for managing marketing expenditure allocated to assigned brands, products.
Requirements
Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
3 – 5 years’ cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.
Knowledge
Interpreting data and information
Preparation of annual marketing, activity plans
Development and execution of consumer and trade promotions and POS material
Third-party supplier management
Managing budgets and expenditure
Working in teams
Understanding of research techniques
Presentation skills
Microsoft Office suite – Word, Excel and PowerPoint
Skills & Personal Attributes
Self-motivated
Analytical
Articulate – verbal and written
Able to interact with a range of people interpersonal skills
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