Job Description Analyst.Consumer Research , Location Lagos,NG Function Job Summary Ensure that internal and external research activities are in line with the company?s marketing research processes and procedures as well as national and international research standards Principal Functions Use statistical and analytical methods and techniques of applied social sciences to systematically gather and interpret information which provides marketing insights and supports marketing decision-making Maintain up-to-date records on marketing activities Identify information needs and research requirements of other functional areas of the business Assist in research activities and communicate the customers? view in business strategy development Harness enterprise-wide systems to develop and communicate required information for dissemination to relevant customer-insight stakeholders Establish and align information needs of key business units in marketing Interpret all research reports and ensure they are clearly communicated to all internal clients Convert marketing problems to research problems Carry out data mining and manipulation to dimension and provide deeper understanding of consumers Ensure any research design which is adopted is representative of cross-sectional view of target group per project and market segment.
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