Company Description
Michael Stevens Consulting, is recruiting on behalf of its client to fill the position of
Job Title: Brand Manager
Job Description
Effectively market the company’s products to increase market share, through advertising, promotion, market surveys, new product development and all other means available.
Work closely with Sales and other departments to maximize sales and develop new products and markets with the minimum investment in marketing activities.
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
Managing the status of projects, product testing and the evaluation of external agencies.
Michael Stevens Consulting, is recruiting on behalf of its client to fill the position of
Job Title: Brand Manager
Job Description
Effectively market the company’s products to increase market share, through advertising, promotion, market surveys, new product development and all other means available.
Work closely with Sales and other departments to maximize sales and develop new products and markets with the minimum investment in marketing activities.
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
Managing the status of projects, product testing and the evaluation of external agencies.
Job Qualification
BA, BSc, HND, MBA, MSc, MA
Job Experience
10 years
Job Location
Lagos
Job Category
Administration, Secretarial, Sales, Marketing
Method of Application
Qualified Candidates should forward CV and Application to jobs@michaelstevens-consulting.com
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