Specialist – Consumer Research at Etisalat Nigeria

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By chukwu+ on Sunday, December 9, 2012

Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel

We are currently recruiting to fill the below position:

Job Title: Specialist – Consumer Research

Location: Lagos

Job Summary  
Provide oversight on all activities aimed at systematically gathering and interpreting information about individuals or businesses using statistical and analytical methods and techniques of applied social sciences to gain insight and support decision making

Job Responsibilities

Ensure that internal and external research activities are in line with the company s marketing research processes and procedures as well as national and international research standardsMonitor and ensure customer focus of marketing activitiesIdentify information needs and research requirements of all business areas/ functionsConduct research and communicate the customers  view in business strategy developmentHarness enterprise-wide systems to develop and communicate information required by relevant customer-insight stakeholdersEstablish and align information needs of key Marketing unitsSupervise research projects and research agencies to ensure delivery of reliable information for strategy and planningEnsure clarity of all research reports communicated to internal clientsConvert marketing problems into research problems and ensure that any research being conducted provides answers to specific/ peculiar marketing challenges and problemsCarry out data mining and manipulation to dimension and provide deeper understanding of consumersIdentify more effective sources for disseminating information to internal clientsEnsure all adopted research designs are representative of cross-sectional views of target groups per project and market segmentMonitor quality assurance measures and ensure compliance with company processes, procedures and guidelinesHarness inter-functional relations skills to ensure synergy across the various units within the Commercial Planning Division and all other divisions and departments across the businessConduct quarterly road-shows to disseminate accurate consumer insights which impact corporate KPIsPrepare and compile agreed periodic activity and performance reports for the attention of the Manager-Consumer ResearchPerform any other duties as assigned by the Manager-Consumer Research

Educational Requirements 

First degree or equivalent in the any relevant Social Science discipline

Experience,Skills & Competencies  

Between three (3) and five (5) years directly relevant post-NYSC work experience preferably within a telco or FMCG business environment

Application Closing Date
19th December, 2012

How To Apply
Interested and qualified candidates should:
Click here to apply online

Note: When the page comes up click on New Jobs (Last 7 days),  then click on Specialist – Consumer Research

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