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• Utilize Gold Standard marketing practices and skills to quantify the healthcare market needs and opportunities in select designated countries.
• Develop and execute the marketing plan for assigned countries. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
• Employ market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for a given region
• Analyse and communicate the trends and customer needs in their market, and communicate clearly with a passion to engage senior management and deploy the appropriate resources to maximise GE’s business results.
• Maintain a solid understanding of current market dynamics and healthcare trends within the target countries (public and private sector) by tracking and analysis of developments with respect to: 1) new healthcare infrastructure construction; 2) renovation of existing healthcare infrastructure; 3) equipment replacement, and, 4) equipment solutions service.
• Support the Chief Marketing Officer in preparing comprehensive market segment and product/service analysis to retain sales volume, to uncover new opportunities and to monitor competitive activity. Provide key industry information and local market knowledge to drive competitive advantage in the marketplace
• Build strong, long-term relationships with customers and key country stakeholders (including the Ministries of Health, Defence and Finance—and related government agencies and medical institutions), providing leadership and direction where there are crucial customer interfaces. Strengthen the external image of the business with luminaries and thought-leaders.
• Work with GGO regional commercial leaders and HC zonal sales to identify new projects opportunity. Conceptualize and drive “One-GEHC Mega Proposals” targeting key Governments based on their healthcare infrastructure development and rehabilitation aspirations. Especially focus on proposals to replace old, existing equipment across all Government-owned healthcare facilities.
• Work with GGO Project Development team and HHS to identify and structure alliances with local and international Hospital Planners; Architects; Financiers; Construction Companies; Packagers (i.e. of the likes of SYMX); and Hospital Facility Managers. Maintain familiarity and operate at all levels within all government or group purchasing networks.
• Work closely with the business to support a wide range of business development activities. Especially focus on rural healthcare solutions as well as support zonal sales strategy in key activities e.g., service as stand-alone, oncology and cardialogy solutions, packaged financing solutions, E-health solutions etc
• Pro-actively identify opportunities to create competitive advantage through integrating GEHC products and services.
• Help drive market specific strategy for GE Healthcare to drive growth, by engaging and supporting GE and GEHC field teams (products and services) i.e. Account Managers, Zones Sales Managers, Regional Service Leaders, Regional Modality Sales Leaders and Modality Marketing Managers to structure /execute high impact strategic, multi-modality sales initiatives—and tactical plans and programs to achieve business objectives.
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