Lafarge group, headquartered in France, is the world leader in building materials, with top-ranking positions in three of its activities: No 1 worldwide in Cement, No 2 worldwide in Aggregates & Concrete, and No 3 worldwide in Gypsum. Located in 62 countries with 64,000 employees, Lafarge is a world leader in building materials, with top-ranking positions in its Cement, Aggregates & Concrete businesses. In 2013, Lafarge posted sales of 15.1 billion euros.
Job Title: Field Sales Manager
Job Field
Sales, Marketing
Job Description
Achieving market share & sales volume KT targets at a given price US$, highest possible price
Maintaining a well satisfied measured by direct and 3rd party surveys and loyal customer base as measured by their consistent purchases and gain shares and at a competitive cost of sales US cents per ton of sales
To minimize the complaints and manage them so as to minimize customer dissatisfaction no of complaints per ton, continued purchases by complainant
Reporting activities of competitors and market information to the management to enable good decision-making.
To understand customer needs & behaviour and respond to them based on the Company’s Policy and Strategy.
Duties & Responsibilities
Knowledge of the market
Estimate and forecast demand and its segmentation (monthly, quarterly and yearly)
Search for and report up to date information on market players, site jobs and business trends in delineated territory
Competitive Intelligence
Estimate the market share, prices throughout the value chain and inventory of competing brands in the area
Report information on marketing activities of competitors
Customer Relationship Management
Maintain customers portfolio
Build relationships with the key customers and prospects using the guidelines of the company
Understand their needs and behaviour
Allocate time dedicated to customers according to target customers identified with his or her manager, and develop and maintain an effective and quality commercial relationship
Maintain regular contact visits, telephone, email, fax and follow-up
Communicate pricing policy and other relevant information
Customer Service
Provide level of service as defined by the management
Co-ordinate collection of payments and timely delivery of product in good condition
Provide all necessary information to sales administration to ensure timely and accurate invoicing of customers
Evaluate and give feedback to customers on their performance
Problem solving and complaint handling
Reporting
Structured information and report regularly as per directions
Promotions BTL
Assist the Regional Manager in BTL promotions
Propose and participate in
Local promotional events to develop customers’ and prospects’ knowledge of BU offer, and Lafarge image
Customers’ training to Lafarge products, systems
Infrastructure
The position will be provided with adequate means of transport, communications and a PC.
Standardised tools and templates for recording, analysing and reporting information.
Essential & Desirable Skills
Bachelor’s Degree or HND.
Technical competencies:
Product Knowledge
Knowledge of basic construction practices
Computer literacy
Selling Skills
Analytical/Negotiation skills
Behavioural Competencies
Good interpersonal relationship
Result oriented
Integrity
Tenacity
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